For years, business strategy was built around a familiar rhythm: the commercial teams set the vision, the product teams shaped the roadmap, and finance came in at the end to “validate the numbers.” It was a predictable sequence - and a limiting one.
The CFO as a Co-Author of Strategy
For years, business strategy was built around a familiar rhythm: the commercial teams set the vision, the product teams shaped the roadmap, and finance came in at the end to “validate the numbers.” It was a predictable sequence - and a limiting one.