How AI Changed My Marketing Workflow: Freshly Brewed
Guest article by Shruti Tiwari
Welcome to Shruti’s Brewed Thoughts — a space where strategy meets storytelling, and creativity is powered by clarity.
A couple of years ago—post-COVID, during the height of the e-commerce surge when every brand was vying for relevance—I was immersed in a demanding stretch: managing three product launches, two go-to-market decks, and more browser tabs than my system could sustain.
The strategic vision existed only in my mind.
The deadlines were unrelenting.
And the reality? A marketer trying to build brilliance in the margins of exhaustion.
Marketing at the time felt like a cycle of urgency—driven by caffeine and adrenaline. There was more execution than reflection, more noise than narrative. Ironically, my most creative ideas arrived not in the midst of a meeting, but often in the middle of a quiet shower.
There was little space to pause, reassess, or truly think.
Today, that reality looks very different.
Artificial intelligence did not simply streamline my workflow. It fundamentally shifted how I operate.
It has enabled me to become a more thoughtful, efficient, and strategically grounded marketer. From shaping stronger narratives to refining outputs in real time, I have transitioned from reactive delivery to intentional execution.
And I am not alone. According to HubSpot’s 2024 State of Marketing AI Report, 64 percent of marketers report that AI has significantly increased their productivity. I can confidently count myself among them.
This is not a story about automation for its own sake.
It is about reclaiming time, mental clarity, and strategic focus—allowing AI to power the process, so we can lead with greater purpose.
How I’ve Rewritten My Marketing Playbook — Powered by AI
1. Content Ideation: From Uncertainty to Clarity
Previously, content creation was driven by late-night brainstorming and frequent overthinking. Now, I begin my day by inputting a simple prompt into tools such as ChatGPT or Gemini. What I receive is not a finished product, but a structured and directional draft—an essential first step.
These tools function as creative partners: offering scaffolding when I am unsure and acceleration when I am under pressure. And before I publish, Grammarly operates silently in the background—refining phrasing, improving tone, and ensuring consistency.
Takeaway: AI cannot write in your voice—but it allows the space and focus required to discover it.
2. Customer Insights: Moving Beyond Assumptions
I used to depend on NPS scores and intuition to gauge sentiment. Today, tools like Fireflies, Grain, Survicate, and Otter help surface deeper, more meaningful customer insights.
They do more than capture notes—they extract emotional signals. Whether it is confusion, excitement, or frustration, these platforms enable me to truly understand what customers are thinking and feeling. That level of insight has transformed the way I approach messaging.
Takeaway: Listening well—and acting on what you hear—is now a competitive advantage.
3. Asset Creation: Enabling Faster Visual Thinking
Design queues once caused avoidable delays. Now, I use platforms like Canva with Magic Design, or Adobe Firefly, to generate visual drafts and prototypes that support creative momentum.
This is not about replacing designers. It is about equipping them with early inputs, reducing ambiguity, and accelerating the iteration process.
Takeaway: AI allows marketers to visualize ideas earlier—making collaboration faster and more effective.
4. Email and Automation: Precision at Scale
Email workflows were once repetitive and largely manual. Today, platforms like Mautic, Customer.io, and Apollo help deliver segmented campaigns with personalized logic, optimized timing, and real-time testing.
The result? Messaging that is tailored, efficient, and significantly more effective—while freeing up valuable strategic bandwidth.
Takeaway: AI enhances personalization at scale, without diminishing human intent.
5. Team Operations: Leading Asynchronously, Yet Aligned
Managing cross-functional teams across time zones once meant constant updates, redundant meetings, and communication fatigue. With the support of ClickUp AI, I now run projects with fewer interruptions and greater clarity.
From summarizing meetings to drafting briefs and updating workflows, AI keeps our teams aligned—even when we are not in the same room, or the same time zone.
Takeaway: AI in operations is not just about efficiency—it is about cohesion and clarity.
The Real Advantage: Time to Think Strategically
The greatest benefit of AI is rarely discussed: it returns time to marketers—not just for task execution, but for reflection.
With greater operational efficiency, I now have space to focus on what truly matters—long-term strategy, brand storytelling, and bold ideas. Because when tools take care of the routine, we can return to thinking like marketers—not just performing marketing.
Takeaway: AI restores the strategic headspace required to lead with clarity and purpose.
Final Reflections: What’s in Your Stack?
My AI toolkit may differ from yours. That’s entirely expected—and necessary. The objective is not to adopt every tool. It is to adopt the right tools with intention.
Whether you use ChatGPT or Claude, Canva or Figma, Grammarly or Fireflies—the true value lies in how these platforms enable deeper thinking, faster execution, and better connection with your audience.
So I pose the question:
What does your AI-powered marketing stack look like today?
What tools have helped you work smarter, communicate better, or think more clearly?
I welcome your insights, and would be glad to learn from your experience.
